We use some essential cookies to make this website work.
We’d like to set additional cookies to understand how you use GOV.UK, remember your settings and improve government services.
We also use cookies set by other sites to help us deliver content from their services.
You can change your cookie settings at any time.
Departments, agencies and public bodies
News stories, speeches, letters and notices
Detailed guidance, regulations and rules
Reports, analysis and official statistics
Consultations and strategy
Data, Freedom of Information releases and corporate reports
The CMA has launched a consultation on proposed changes pursuant to the merger undertakings given to the Secretary of State for Trade and Industry in 2003 by Carlton Communications plc and Granada plc.
This consultation closes at

The Competition and Markets Authority (CMA) is consulting on changes to the sale of advertising airtime on ITV1 (including HD and +1 versions) under the undertakings given in 2003.
Specifically, ITV has requested to change the time length factors that it uses for its advertisements, with the intention of harmonising these across the different ITV regions and using the same time length factors as those used on Channel 4 airtime advertisements. At present, there are different time length factors across the different ITV regions, with these differences dating from before the Carlton and Granada merger in 2003.
All responses to this consultation should be sent to the CMA by email to: remediesmonitoringteam@cma.gov.uk
Please use the below Microsoft Word template response and attach it to your email response. Emails should be sent with the title ‘ITV advertising proposal’. If you have evidence to support the statements and views provided in your response, please attach this to your email.
The deadline for the receipt of responses in the CMA is 17:00pm on 29 July 2022.
PDF, 233 KB, 12 pages
MS Word Document, 31.9 KB
Don’t include personal or financial information like your National Insurance number or credit card details.
To help us improve GOV.UK, we’d like to know more about your visit today. We’ll send you a link to a feedback form. It will take only 2 minutes to fill in. Don’t worry we won’t send you spam or share your email address with anyone.

source